07:30 - 09:00 | Registration, Coffee and Exhibition Floor Open | |
09:00 - 09:45 | Opening Session: The New Silver Future
Master of Ceremony: Jussi-Pekka Rantanen, Senior Producer, Yle News Welcome to the Silver Economy Forum The Economy of Wellbeing for All Zsuzsanna Jakab, Deputy-Director, World Health Organization (WHO) Christine Lagarde, Managing Director, International Monetary Fund (video greeting) Martin Seychell, Deputy Director General for Health, European Commission New Era of the Silver Economy |
Antti Rinne
Prime Minister of Finland Päivi SillanaukeePermanent Secretary of the Ministry of Social Affairs and Health of Finland Martin SeychellDeputy Director General for Health at the European Commission Michael W. Hodin, Ph.D.CEO of the Global Coalition on Aging and Managing Partner of the High Lantern Group Jussi-Pekka RantanenSenior Producer at Yle News |
NEW APPROACHES & PRACTICES | ||
09:45 - 11:00 | The Silver Economy as a Driver of Sustainable Economic Growth
Ageing can drive sustainable, inclusive economic growth in the 21st century – but only if we fundamentally reshape public policy and finance, business strategy, and social structures for the new demographic reality. What are the innovative approaches that will ensure longer, healthier lives lead to more productive societies and people’s wellbeing? How can leaders across disciplines and people of all ages realize and capture the immense and varied opportunities of longevity? Why every generation has a stake in our aging future Starting Young: Preparing for Longer Lives. Mr Martin Seychell, Deputy Director General for Health, European Commission PANEL DISCUSSION Olli Rehn, Governor, Bank of Finland Anne-Sophie Parent, Secretary General, AGE Platform Europe Jeff Huber, President and CEO, Home Instead Senior Care Stefano Scarpetta, Director for Employment, Labour and Social Affairs, OECD Moderator Robert Madelin, Chairman, Fipra International & Former Director General, European Commission
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Jeff Huber
President and CEO of Home Instead Senior Care Stefano ScarpettaDirector for Employment, Labour and Social Affairs, OECD Martin SeychellDeputy Director General for Health at the European Commission Olli RehnGovernor of the Bank of Finland and member of the Governing Council of the European Central Bank Anne-Sophie ParentSecretary General of AGE Platform Europe (AGE) Robert MadelinChairman of Fipra International & Former Director General of the European Commission |
11:00 - 11:55 | Anticipating Longevity: Sustainable Financing Models
How do we finance 100-year lives, as individuals and societies? Longevity brings new risks and opportunities for financial wellness across the life course, demanding new approaches to both private financial products and publicly financed social security. What solutions are emerging to ensure financial wellbeing as we age, while alleviating fiscal pressures and proactively mitigating costs? Longevity and financial markets Interviewed by Piia-Noora Kauppi, Managing Director, Finance Finland Housing Wealth, Insurance and Old-Age Welfare MINISTERIAL DISCUSSION Reinier Koppelaar, Programme Manager Ageing in Place, Ministry of Health, Welfare and Sports, Netherlands Amy Khor, Senior Minister of State for Health, Singapore Moderator Piia-Noora Kauppi, Managing Director, Finance Finland |
Lorna Sabbia
Managing Director and Head of Retirement & Personal Wealth Solutions at Bank of America Niku MäättänenResearch Director at the Research Institute of the Finnish Economy (ETLA) Dr Amy KhorSenior Minister of State for the Ministry of Health and Ministry of the Environment & Water Resources, Republic of Singapore Reinier KoppelaarProgram Director at the Netherlands Ministry of Health, Welfare and Sports of the Program on Ageing in Place (Langer Thuis) Piia-Noora KauppiManaging Director of Finance Finland |
RESEARCH & INNOVATION | ||
11:55-12:15 | Innovation for Healthy Ageing: The Silver Economy Drives Health Systems Change
Imperatives for Successful 21st-Century Healthy Ageing Interviewed by Esko Aho, CEO, Verbatum & Former Prime Minister of Finland |
Werner Baumann
Chairman of the Board of Management of Bayer AG Esko AhoChairman of the Board, Former Prime Minister of Finland |
12:15 - 13:30 | Lunch and Networking Break, Exhibition Floor Open | |
12:30-13:15 | Side Event: Empowering Older Adults’ Financial Wellbeing (in Finnish)
What are the best ways for older adults to improve their living standards, and what new initiatives are needed to fund these solutions? How are personal finances affected by age and the need for care, and what risks do they involve? In this discussion we look deeper into the highlights of the study presented earlier in the session Anticipating Longevity: Sustainable Financing Models. Niku Määttänen, Research Director, Research Institute of Finnish Economy Aino-Kaisa Pekonen, Minister of Social Affairs and Health Anneli Taina, Chair of the Board, National Seniors’ Union Moderator Piia-Noora Kauppi, Managing Director, Finance Finland |
Niku Määttänen
Research Director at the Research Institute of the Finnish Economy (ETLA) Aino-Kaisa PekonenMinister of Social Affairs and Health of Finland Anneli TainaChair of the Board at the Finnish Association of Retired Persons (EETU ry) Piia-Noora KauppiManaging Director of Finance Finland |
13:30 - 14:15 | Innovation for Healthy Ageing: The Silver Economy Drives Health Systems Change
Health and social care will need to become dramatically more efficient to ensure sustainaibility amid rapid population ageing. What innovations can help to achieve this goal – including not only technology, but also new service models and approaches that blend the human touch and the high-tech? What policy and business measures can help individuals maintain functional ability, enable affordable, value-based care systems and mitigate overall costs? EXPERT DISCUSSION Yasuhiro Suzuki, Vice-minister for Health, Ministry of Health, Labour and Welfare, Japan Kazimierz Kuberski, Deputy Minister of Family, Labour and Social Policy, Poland Ninie Yan Wang, Founder and Chief Executive Officer, Pinetree Care Group Annette Dixon, Vice President of Human Development, World Bank Dr. Don Wright, Deputy Assistant Secretary for Health, Department of Health and Human Services; US Moderator John Beard, Chair, Advisory Council, Global Coalition on Aging & Former Director of Ageing and Life Course, WHO |
Yasuhiro Suzuki
Vice-Minister for Health, Ministry of Health, Labour and Welfare, Japan Kazimierz KuberskiDeputy Minister of Family, Labour and Social Policy in the Republic of Poland Ninie Yan WangFounder and CEO of Pinetree Care Group Annette DixonVice President for Human Development at the World Bank Group John BeardFormer Director of Ageing and Life Course at World Health Organization and Chair of Global Coalition on Aging Advisory Council |
14:15 - 15:00 | Prevention and Wellbeing as We Age: Spurring Innovation to Improve Quality of Life and Mitigate Costs
To meet the WHO’s new goal of “functional ability,” health systems and societies must pivot to actively promote prevention and wellness across the life course, rather than focusing only on treating disease. This is an unprecedented shift, and leaders are still searching for effective, scalable, and affordable solutions. What innovations to address prevention and wellness are proving to achieve high quality of life across our longevity, and are therefore helping to save health system costs? EXPERT DISCUSSION Finbarr Martin, President, European Geriatric Medicine Society David Marsh, General Secretary, Fragility Fracture Network, University College, London Patrick Kamphuis, Global Head of Medical and Scientific Affairs for Adult Nutrition, Nutricia Janine Small, IDM Vaccines Regional Vice President, Pfizer Moderator Timo Strandberg, Professor of Geriatric Medicine, University of Helsinki |
Finbarr Martin
President of European Geriatric Medicine Society David MarshGeneral Secretary of the Fragility Fracture Network (FFN) Patrick Kamphuis, Ph.D.Global Head of Medical and Scientific Affairs for Adult Medical Nutrition at Nutricia Janine SmallIDM Vaccines Regional President at Pfizer Timo StrandbergMD, PhD, Professor of geriatric medicine at the University of Helsinki and Helsinki University Hospital |
15:00 - 15:45 | From Pilots to Scale: Technology and Policy Driving the New Wave of Health, Ageing and Innovation
From personal sensors to caregiving robots, we have the technologies to promote healthy ageing – yet few have been widely adopted. How can new policies and business strategies move us beyond pilots and proofs-of-concept to achieve true scale? And what are the most important measures to guarantee that tech solutions are accessible for all? EXPERT DISCUSSION Kalle Killar, Deputy Secretary General of E-services and Innovation Ministry of Social Affairs in Estonia Sara Härmälä, Director, Upgraded – Health Startup Association Mike Devoy, Chief Medical Officer, Bayer AG Ripley Martin, Business Leader for Aging and Caregiving, Philip Moderator Dave Ryan, General Manager of Health & Life Sciences Business, Intel |
Kalle Killar
Deputy Secretary General of E-services and Innovation Ministry of Social Affairs in Estonia Sara HärmäläDirector of Upgraded Dr. Mike DevoyExecutive Vice President of Medical Affairs & Pharmacovigilance for the Pharmaceuticals Division and Chief Medical Officer at Bayer AG Ripley MartinBusiness Leader for Aging and Caregiving, Philips Dave RyanGeneral Manager of Health & Life Sciences Business at Intel Corporation |
15:45 - 16:15 | Exhibition Floor Engagement & Networking Break | |
COMMUNITIES, CITIES & TRUST | ||
16:15 - 17:00 | Cities Fostering Active and Healthy Ageing
As the global trends of ageing and urbanization converge, cities are increasingly where we age. What defines a smart and “age-friendly city,” and what are the most important policies, social innovations, and digital tools to achieve this goal? How can cities take action to reduce inequalities and create diverse, inclusive, and intergenerational social spaces that benefit not just older adults, but all age groups? PANEL DISCUSSION Andy Burnham, Mayor of Greater Manchester Jim Daly, Minister of State for Health, Ireland Ann Aerts, Head, Novartis Foundation Hans Groth, Chairman of the Board, World Demographic & Ageing Forum Marco Marsella, Head of the “eHealth, Well-being, and Ageing” Unit in the Directorate General for Moderator Jan Vapaavuori, Mayor, City of Helsinki |
Jim Daly
Minister of the State for Health of Ireland Andy BurnhamMayor of Greater Manchester Ann AertsHead of Novartis Foundation Hans GrothChairman of the Board of the World Demographic & Ageing Forum, St. Gallen, Switzerland Marco MarsellaHead of the “eHealth, Well-being, and Ageing” Unit in the Directorate General for Communications Networks, Content and Technology of the European Commission Jan VapaavuoriMayor, city of Helsinki |
17:00 - 17:45 | How Trust and Elder Contributions Shape the Society
In the midst of changing realities brought about by ageing, societal trust needs reconstructing. Older adults play key roles across society, as active citizens, powerful consumers, volunteers, and vital members of their families and communities. However, these contributions are often overlooked. How can we build inclusive partnerships based on trust and respect – building towards a truly age-inclusive society and technology? Transforming Trust, Health and Care in Communities PANEL DISCUSSION Dr. Cara Courage, Director, Tate Exchange, Tate Museum London Krista Kiuru, Minister of Family Affairs and Social Services, Finland Moderator Jane Barratt, Secretary General, International Federation on Aging |
Jos de Blok
Founder and CEO Buurtzorg Cara CourageHead of Tate Exchange at Tate Museum London Krista KiuruMinister of Family Affairs and Social Services of Finland Jane BarrattSecretary General of the International Federation on Ageing |
17:45 - 18:00 | Key Messages of the First Day
Päivi Sillanaukee, Permanent Secretary, Ministry of Social Affirs and Health, Finland Ryoji Noritake, CEO, Health and Global Policy Institute |
Päivi Sillanaukee
Permanent Secretary of the Ministry of Social Affairs and Health of Finland Ryoji NoritakeCEO of Health and Global Policy Institute (HGPI) |
19:00 - 21:00 | Cocktails and Buffet Dinner |
07:30 - 08:30 | Registration, Coffee and Exhibition Floor Open | |
08:30 - 08:45 | The Silver Economy in Action
As ageing accelerates, its impacts will ripple across economies, societies, workforces, and cultures, redefining what it means to be “old.” What does the new Silver Economy look like in action – across sectors and around the world? What will be the key trends, opportunities, and challenges in this new normal – and how can organizations position themselves to compete and thrive? Esko Aho, CEO, Verbatum & Former Prime Minister of Finland Jussi Herlin, Vice Chair of the Board, Kone Corporation Jussi-Pekka Rantanen, Senior Producer, Yle News |
Esko Aho
Chairman of the Board, Former Prime Minister of Finland Jussi HerlinVice Chairman of the Board and Senior Business Analyst in the Strategy and Market Intelligence team at KONE Corporation |
SUSTAINABLE MACROECONOMICS | ||
08:45-08:50 | José Ángel Gurría, Secretary-General, OECD (video greeting) | |
08:50 - 10:15 | Demographics, Macroeconomic Trends and Economic Policies
Ageing poses profound macroeconomic challenges, such as slowing productivity growth and rising health and long-term care costs. We urgently need new policy approaches to sustainably finance pension systems and health services, while also addressing economic challenges related to the natural rate of interst, savings, and wealth accumulation. What are the most promising economic policies to address these demographic and macroeconomic questions? PANEL DISCUSSION Manoj Pradhan, Chief Economist, Talking Heads Esther L. George, President and Chief Executive Officer, Federal Reserve Bank of Kansas City & Member of the Federal Open Market Committee Lorna R. Sabbia, Head of Retirement and Personal Wealth Solutions, Bank of America Corporation Moderator Martti Hetemäki, Permanent Secretary, Ministry of Finance, Finland |
Manoj Pradhan
Chief Economist at the independent macroeconomic research firm Talking Heads Esther GeorgePresident and CEO of the Federal Reserve Bank of Kansas City Lorna SabbiaManaging Director and Head of Retirement & Personal Wealth Solutions at Bank of America Martti HetemäkiPermanent Secretary of the Ministry of Finance of Finland |
10:15 - 11:30 | The New World of Work
The changes occurring in the world of work and in the structure of the work force are substantial and far-reaching in their significance. Ensuring good working conditions, skills and know-how for ageing workers and enabling worklife balance and extended careers become increasingly important. What challenges and opportunities does this pose for workplaces and society? How do we organize workplaces in a way that strengthens the combined skills and capabilities of inter-generational workforce? What are the economic, health, and societal benefits of the new paradigm and what are the most important next steps? Call for the new social contract required for 100-year lives Camilla Cavendish, Baroness, Writer and Journalist, Senior Fellow, Harvard Kennedy School The changing world of work and labour markets in Europe from the point of view of ageing workers and work-life balance EXPERT PANEL Vappu Taipale, Honorary President, International Society of Gerontechnology Axel Börsch-Supan, Director, Munich Center for the Economics of Ageing, Max Planck Institute for Social Law and Social Policy Jisella Dolan, Chief Advocacy Officer, Home Instead Senior Care Moderator Wiking Husberg, Ministerial Adviser on Occupational Safety and Health, Ministry of Social Affairs and Health, Finland |
Alex Wynaendts
CEO and Chairman of the Executive and Management Board of Aegon N.V. Camilla CavendishWriter and Journalist, Senior Fellow Katarina Ivanković KneževićDirector for Social Affairs in the General Directorate for Employment, Social affairs and Inclusion at the European Commission Vappu TaipaleProfessor, MD Axel Börsch-Supan, Ph.D.Director of the Munich Center for the Economics of Aging at the Max Plank Institute for Social Law and Social Policy Jisella DolanGlobal Advocacy Officer for Home Instead Senior Care® Wiking HusbergMinisterial Adviser on Occupational Safety and Health of Ministry of Social Affairs and Health of Finland |
ACTION FOR THE SILVER ECONOMY | ||
11:30 - 12:15 | International Collaboration to Stop Alzheimer’s by 2025
As the disease near perfectly correlated with age, Alzheimer’s is a global pandemic in our era of longevity that demands global and cross-disciplinary collaborative solutions. What are the necessary innovations in Alzheimer’s and dementia treatment, prevention, and care that will help us stop the disease by 2025? This session is part of the CEOi/OECD/ADI Lausanne Dialogue Series. PANEL DISCUSSION: George Vradenburg, Convener, Global CEOi Initiative on Alzheimer’s Disease Kazumi Nishikawa, Director, Healthcare Industries Division, Ministry of Economy, Trade and Industry of Japan Phyllis Barkman Ferrell, Chief Commercial Services Officer, Eli Lilly and Company Moderator Anders Olauson, Honorary President, European Patients’ Forum and Chairman, |
George Vradenburg
The Global CEO Initiative on Alzheimer’s Disease; Chairman and Co-Founder of UsAgainstAlzheimer’s Kazumi NishikawaDirector, Healthcare Industries Division, Ministry of Economy, Trade and Industry of Japan Phyllis Barkman FerrellChief Commercial Services Officer for Eli Lilly and Company Anders OlausonHonorary President, European Patients' Forum and Chairman, Agrenska Foundation |
12:15 - 13:30 | Lunch and Networking Break, Exhibition Floor Open | |
12:15 - 12:40 | Side Event: Silver Economy Study Briefing
The European Observatory on Health Systems and Policies will present the key findings of its new Silver Economy study. Welcome by Liisa-Maria Voipio-Pulkki, Director General, Ministry of Social Affairs and Health, Finland Presentation of the key findings of the study providing evidence for Silver policies Jonathan Cylus, Senior Economist, European Observatory on Health Systems and Policies Questions and answers Facilitator Tapani Piha, Special Adviser on Digital Health and Healthcare |
Liisa-Maria Voipio-Pulkki
Director General of Strategic Affairs & Chief Medical Officer, Ministry of Social Affairs and Health, Finland Dr. Jonathan CylusCoordinator of the London Hubs of the European Observatory on Health Systems and Policies Tapani PihaSpecial Adviser, Former Head of Unit, European Commission |
12:45 - 13:25 | Side Event: Silver Innovation Silver Innovations for the Good Life of Older Adults
How technology solutions (e.g. sensor-based services, robotics and AI) can support independent living at home – and what ethical aspects to consider. PANEL DISCUSSION Pentti Itkonen, Chief Executive Officer of The South Karelia Social and Health Care District in Finland (Eksote) Jaana Leikas, VTT Päivi Luna, Head of Welfare Financing, Finance Finland Sinikka Salo, Leader of Change, Ministry of Social Affairs and Health Moderator Kari Kohtamäki, Customer Account Lead, VTT The Intelligent Home on the Exhibition Floor demonstrates the solutions developed in Finland for living long at home. |
Päivi Luna
Head of Welfare Financing in Finance Finland (FFI) Sinikka SaloLeader of Change, Ministry of Social Affairs and Health, Finland Kari KohtamäkiCustomer Account Lead, VTT |
ACTION FOR THE SILVER ECONOMY (CONT.) | ||
13:30-14:20 | Changing Market Needs and Your Aging Strategy
For the first time in human history, there are one billion people – consumers – over 60. Yet products and services are still often targeted either to younger people or an outdated, ageist idea of the “old and infirm.” How can companies transform their business and market strategies to tap into the immense spending power of older consumers, recognizing their unique preferences, responsibilities, and needs? Developing products for the Silver Economy EXPERT DISCUSSION
Christoffer Forssell, Head of Localization and Accessibility Services at the Finnish Public Broadcasting Company Yle Britt Monti, Creative Leader Home Furnishing Range & Design, IKEA Moderator Michael W. Hodin, CEO, Global Coalition on Aging |
Sushant Trivedi
Senior Brand Manager at Gillette North America, Procter & Gamble Ville AlijokiExecutive producer of Yle Factual Web Development & Yle Learning Christoffer ForssellHead of Localization and Accessibility Services at the Finnish Public Broadcasting Company Yle Britt MontiCreative Leader Home Furnishing Range & Design of IKEA of Sweden Michael W. Hodin, Ph.D.CEO of the Global Coalition on Aging and Managing Partner of the High Lantern Group |
14:20-15:00 | Reframing Aging: When Old Isn’t Old Anymore
What happens when we stop fighting ageing and start embracing it? We can start to stamp out age discrimination and address self-inflicted and societal ageism, while seizing opportunities to foster healthy ageing across the life course. Together we can turn our longevity into a cause for celebration and impetus for innovation. What roles do pop culture, media, health and education, for example, play in tackling ageism? EXPERT DISCUSSION Tom Croce, Vice President, Global Advocacy Relations, Amgen Jane Shaw, Principal, Harris Manchester College, University of Oxford Alana Officer, Senior Health Adviser (Ageing and Health), World Health Organization Kirsi Pimiä, Non-Discrimination Ombudsman, Finland Moderator Aisling Ryan, Managing Partner, Global Consulting Principal at The Corporate Practice |
Tom Croce
Vice President of Global Advocacy Relations at Amgen Jane ShawPrincipal of Harris Manchester College Alana OfficerSenior Health Adviser (Ageing and Health) at World Health Organization Kirsi PimiäNon-Discrimination Ombudsman Aisling RyanManaging Partner and Global Consulting Principal at The Corporate Practice at WPP |
15:00-15:30 | Advocating the Next Steps for the Silver Policies
The forthcoming Decade of Healthy Ageing calls on global leaders to advocate, communicate and take action towards a sustainable future by leveraging the Silver Economy. What steps will global leaders be taking now? Aino-Kaisa Pekonen, Minister of Social Affairs and Health, Finland Željko Plazonić, State Secretary of the Ministry of Health of the Republic of Croatia Jussi-Pekka Rantanen, Senior Producer, Yle News |
Aino-Kaisa Pekonen
Minister of Social Affairs and Health of Finland Željko PlazonićState Secretary of the Ministry of Health of the Republic of Croatia Jussi-Pekka RantanenSenior Producer at Yle News |