Silver Economy Forum Programme

Day 1 – The New Silver Future
Day 2 – The Silver Economy In Action

07:30 - 09:00	Registration, Coffee and Exhibition Floor Open
09:00 - 09:45	Opening Session: The New Silver Future Master of Ceremony: Jussi-Pekka Rantanen, Senior Producer, Yle News Welcome to the Silver Economy Forum Päivi Sillanaukee, Permanent Secretary, Ministry of Social Affairs and Health, Finland The Economy of Wellbeing for All Antti Rinne, Prime Minister of Finland Zsuzsanna Jakab, Deputy-Director, World Health Organization (WHO) Christine Lagarde, Managing Director, International Monetary Fund (video greeting) Martin Seychell, Deputy Director General for Health, European Commission New Era of the Silver Economy Michael W. Hodin, CEO, Global Coalition on Aging	Antti Rinne Prime Minister of Finland Päivi Sillanaukee Permanent Secretary of the Ministry of Social Affairs and Health of Finland Martin Seychell Deputy Director General for Health at the European Commission Michael W. Hodin, Ph.D. CEO of the Global Coalition on Aging and Managing Partner of the High Lantern Group Jussi-Pekka Rantanen Senior Producer at Yle News
	NEW APPROACHES & PRACTICES
09:45 - 11:00	The Silver Economy as a Driver of Sustainable Economic Growth Ageing can drive sustainable, inclusive economic growth in the 21st century – but only if we fundamentally reshape public policy and finance, business strategy, and social structures for the new demographic reality. What are the innovative approaches that will ensure longer, healthier lives lead to more productive societies and people’s wellbeing? How can leaders across disciplines and people of all ages realize and capture the immense and varied opportunities of longevity? Why every generation has a stake in our aging future Jeff Huber, President and CEO, Home Instead Senior Care Starting Young: Preparing for Longer Lives. Stefano Scarpetta, Director for Employment, Labour and Social Affairs, OECD Mr Martin Seychell, Deputy Director General for Health, European Commission PANEL DISCUSSION Olli Rehn, Governor, Bank of Finland Anne-Sophie Parent, Secretary General, AGE Platform Europe Jeff Huber, President and CEO, Home Instead Senior Care Stefano Scarpetta, Director for Employment, Labour and Social Affairs, OECD Moderator Robert Madelin, Chairman, Fipra International & Former Director General, European Commission	Jeff Huber President and CEO of Home Instead Senior Care Stefano Scarpetta Director for Employment, Labour and Social Affairs, OECD Martin Seychell Deputy Director General for Health at the European Commission Olli Rehn Governor of the Bank of Finland and member of the Governing Council of the European Central Bank Anne-Sophie Parent Secretary General of AGE Platform Europe (AGE) Robert Madelin Chairman of Fipra International & Former Director General of the European Commission
11:00 - 11:55	Anticipating Longevity: Sustainable Financing Models How do we finance 100-year lives, as individuals and societies? Longevity brings new risks and opportunities for financial wellness across the life course, demanding new approaches to both private financial products and publicly financed social security. What solutions are emerging to ensure financial wellbeing as we age, while alleviating fiscal pressures and proactively mitigating costs? Longevity and financial markets Lorna Sabbia, Head of Retirement and Wealth Solutions, Bank of America Interviewed by Piia-Noora Kauppi, Managing Director, Finance Finland Housing Wealth, Insurance and Old-Age Welfare Niku Määttänen, Director of Research, Research Institute of Finnish Economy MINISTERIAL DISCUSSION Reinier Koppelaar, Programme Manager Ageing in Place, Ministry of Health, Welfare and Sports, Netherlands Amy Khor, Senior Minister of State for Health, Singapore Moderator Piia-Noora Kauppi, Managing Director, Finance Finland	Lorna Sabbia Managing Director and Head of Retirement & Personal Wealth Solutions at Bank of America Niku Määttänen Research Director at the Research Institute of the Finnish Economy (ETLA) Dr Amy Khor Senior Minister of State for the Ministry of Health and Ministry of the Environment & Water Resources, Republic of Singapore Reinier Koppelaar Program Director at the Netherlands Ministry of Health, Welfare and Sports of the Program on Ageing in Place (Langer Thuis) Piia-Noora Kauppi Managing Director of Finance Finland
	RESEARCH & INNOVATION
11:55-12:15	Innovation for Healthy Ageing: The Silver Economy Drives Health Systems Change Imperatives for Successful 21st-Century Healthy Ageing Werner Baumann, Chairman of the Board of Management (CEO), Bayer AG Interviewed by Esko Aho, CEO, Verbatum & Former Prime Minister of Finland	Werner Baumann Chairman of the Board of Management of Bayer AG Esko Aho Chairman of the Board, Former Prime Minister of Finland
12:15 - 13:30	Lunch and Networking Break, Exhibition Floor Open
12:30-13:15	Side Event: Empowering Older Adults’ Financial Wellbeing (in Finnish) What are the best ways for older adults to improve their living standards, and what new initiatives are needed to fund these solutions? How are personal finances affected by age and the need for care, and what risks do they involve? In this discussion we look deeper into the highlights of the study presented earlier in the session Anticipating Longevity: Sustainable Financing Models. Niku Määttänen, Research Director, Research Institute of Finnish Economy Aino-Kaisa Pekonen, Minister of Social Affairs and Health Anneli Taina, Chair of the Board, National Seniors’ Union Moderator Piia-Noora Kauppi, Managing Director, Finance Finland	Niku Määttänen Research Director at the Research Institute of the Finnish Economy (ETLA) Aino-Kaisa Pekonen Minister of Social Affairs and Health of Finland Anneli Taina Chair of the Board at the Finnish Association of Retired Persons (EETU ry) Piia-Noora Kauppi Managing Director of Finance Finland
13:30 - 14:15	Innovation for Healthy Ageing: The Silver Economy Drives Health Systems Change Health and social care will need to become dramatically more efficient to ensure sustainaibility amid rapid population ageing. What innovations can help to achieve this goal – including not only technology, but also new service models and approaches that blend the human touch and the high-tech? What policy and business measures can help individuals maintain functional ability, enable affordable, value-based care systems and mitigate overall costs? EXPERT DISCUSSION Yasuhiro Suzuki, Vice-minister for Health, Ministry of Health, Labour and Welfare, Japan Kazimierz Kuberski, Deputy Minister of Family, Labour and Social Policy, Poland Ninie Yan Wang, Founder and Chief Executive Officer, Pinetree Care Group Annette Dixon, Vice President of Human Development, World Bank Dr. Don Wright, Deputy Assistant Secretary for Health, Department of Health and Human Services; US Moderator John Beard, Chair, Advisory Council, Global Coalition on Aging & Former Director of Ageing and Life Course, WHO	Yasuhiro Suzuki Vice-Minister for Health, Ministry of Health, Labour and Welfare, Japan Kazimierz Kuberski Deputy Minister of Family, Labour and Social Policy in the Republic of Poland Ninie Yan Wang Founder and CEO of Pinetree Care Group Annette Dixon Vice President for Human Development at the World Bank Group John Beard Former Director of Ageing and Life Course at World Health Organization and Chair of Global Coalition on Aging Advisory Council
14:15 - 15:00	Prevention and Wellbeing as We Age: Spurring Innovation to Improve Quality of Life and Mitigate Costs To meet the WHO’s new goal of “functional ability,” health systems and societies must pivot to actively promote prevention and wellness across the life course, rather than focusing only on treating disease. This is an unprecedented shift, and leaders are still searching for effective, scalable, and affordable solutions. What innovations to address prevention and wellness are proving to achieve high quality of life across our longevity, and are therefore helping to save health system costs? EXPERT DISCUSSION Finbarr Martin, President, European Geriatric Medicine Society David Marsh, General Secretary, Fragility Fracture Network, University College, London Patrick Kamphuis, Global Head of Medical and Scientific Affairs for Adult Nutrition, Nutricia Janine Small, IDM Vaccines Regional Vice President, Pfizer Moderator Timo Strandberg, Professor of Geriatric Medicine, University of Helsinki	Finbarr Martin President of European Geriatric Medicine Society David Marsh General Secretary of the Fragility Fracture Network (FFN) Patrick Kamphuis, Ph.D. Global Head of Medical and Scientific Affairs for Adult Medical Nutrition at Nutricia Janine Small IDM Vaccines Regional President at Pfizer Timo Strandberg MD, PhD, Professor of geriatric medicine at the University of Helsinki and Helsinki University Hospital
15:00 - 15:45	From Pilots to Scale: Technology and Policy Driving the New Wave of Health, Ageing and Innovation From personal sensors to caregiving robots, we have the technologies to promote healthy ageing – yet few have been widely adopted. How can new policies and business strategies move us beyond pilots and proofs-of-concept to achieve true scale? And what are the most important measures to guarantee that tech solutions are accessible for all? EXPERT DISCUSSION Kalle Killar, Deputy Secretary General of E-services and Innovation Ministry of Social Affairs in Estonia Sara Härmälä, Director, Upgraded – Health Startup Association Mike Devoy, Chief Medical Officer, Bayer AG Ripley Martin, Business Leader for Aging and Caregiving, Philip Moderator Dave Ryan, General Manager of Health & Life Sciences Business, Intel	Kalle Killar Deputy Secretary General of E-services and Innovation Ministry of Social Affairs in Estonia Sara Härmälä Director of Upgraded Dr. Mike Devoy Executive Vice President of Medical Affairs & Pharmacovigilance for the Pharmaceuticals Division and Chief Medical Officer at Bayer AG Ripley Martin Business Leader for Aging and Caregiving, Philips Dave Ryan General Manager of Health & Life Sciences Business at Intel Corporation
15:45 - 16:15	Exhibition Floor Engagement & Networking Break
	COMMUNITIES, CITIES & TRUST
16:15 - 17:00	Cities Fostering Active and Healthy Ageing As the global trends of ageing and urbanization converge, cities are increasingly where we age. What defines a smart and “age-friendly city,” and what are the most important policies, social innovations, and digital tools to achieve this goal? How can cities take action to reduce inequalities and create diverse, inclusive, and intergenerational social spaces that benefit not just older adults, but all age groups? PANEL DISCUSSION Andy Burnham, Mayor of Greater Manchester Jim Daly, Minister of State for Health, Ireland Ann Aerts, Head, Novartis Foundation Hans Groth, Chairman of the Board, World Demographic & Ageing Forum Marco Marsella, Head of the “eHealth, Well-being, and Ageing” Unit in the Directorate General for Communications Networks, Content and Technology of the European Commission Moderator Jan Vapaavuori, Mayor, City of Helsinki	Jim Daly Minister of the State for Health of Ireland Andy Burnham Mayor of Greater Manchester Ann Aerts Head of Novartis Foundation Hans Groth Chairman of the Board of the World Demographic & Ageing Forum, St. Gallen, Switzerland Marco Marsella Head of the “eHealth, Well-being, and Ageing” Unit in the Directorate General for Communications Networks, Content and Technology of the European Commission Jan Vapaavuori Mayor, city of Helsinki
17:00 - 17:45	How Trust and Elder Contributions Shape the Society In the midst of changing realities brought about by ageing, societal trust needs reconstructing. Older adults play key roles across society, as active citizens, powerful consumers, volunteers, and vital members of their families and communities. However, these contributions are often overlooked. How can we build inclusive partnerships based on trust and respect – building towards a truly age-inclusive society and technology? Transforming Trust, Health and Care in Communities Jos de Blok, Founder and CEO, Buurtzorg PANEL DISCUSSION Dr. Cara Courage, Director, Tate Exchange, Tate Museum London Krista Kiuru, Minister of Family Affairs and Social Services, Finland Moderator Jane Barratt, Secretary General, International Federation on Aging	Jos de Blok Founder and CEO Buurtzorg Cara Courage Head of Tate Exchange at Tate Museum London Krista Kiuru Minister of Family Affairs and Social Services of Finland Jane Barratt Secretary General of the International Federation on Ageing
17:45 - 18:00	Key Messages of the First Day Päivi Sillanaukee, Permanent Secretary, Ministry of Social Affirs and Health, Finland Ryoji Noritake, CEO, Health and Global Policy Institute	Päivi Sillanaukee Permanent Secretary of the Ministry of Social Affairs and Health of Finland Ryoji Noritake CEO of Health and Global Policy Institute (HGPI)
19:00 - 21:00	Cocktails and Buffet Dinner

07:30 - 08:30	Registration, Coffee and Exhibition Floor Open
08:30 - 08:45	The Silver Economy in Action As ageing accelerates, its impacts will ripple across economies, societies, workforces, and cultures, redefining what it means to be “old.” What does the new Silver Economy look like in action – across sectors and around the world? What will be the key trends, opportunities, and challenges in this new normal – and how can organizations position themselves to compete and thrive? Esko Aho, CEO, Verbatum & Former Prime Minister of Finland Jussi Herlin, Vice Chair of the Board, Kone Corporation Jussi-Pekka Rantanen, Senior Producer, Yle News	Esko Aho Chairman of the Board, Former Prime Minister of Finland Jussi Herlin Vice Chairman of the Board and Senior Business Analyst in the Strategy and Market Intelligence team at KONE Corporation
	SUSTAINABLE MACROECONOMICS
08:45-08:50	José Ángel Gurría, Secretary-General, OECD (video greeting)
08:50 - 10:15	Demographics, Macroeconomic Trends and Economic Policies Ageing poses profound macroeconomic challenges, such as slowing productivity growth and rising health and long-term care costs. We urgently need new policy approaches to sustainably finance pension systems and health services, while also addressing economic challenges related to the natural rate of interst, savings, and wealth accumulation. What are the most promising economic policies to address these demographic and macroeconomic questions? PANEL DISCUSSION Manoj Pradhan, Chief Economist, Talking Heads Esther L. George, President and Chief Executive Officer, Federal Reserve Bank of Kansas City & Member of the Federal Open Market Committee Lorna R. Sabbia, Head of Retirement and Personal Wealth Solutions, Bank of America Corporation Moderator Martti Hetemäki, Permanent Secretary, Ministry of Finance, Finland	Manoj Pradhan Chief Economist at the independent macroeconomic research firm Talking Heads Esther George President and CEO of the Federal Reserve Bank of Kansas City Lorna Sabbia Managing Director and Head of Retirement & Personal Wealth Solutions at Bank of America Martti Hetemäki Permanent Secretary of the Ministry of Finance of Finland
10:15 - 11:30	The New World of Work The changes occurring in the world of work and in the structure of the work force are substantial and far-reaching in their significance. Ensuring good working conditions, skills and know-how for ageing workers and enabling worklife balance and extended careers become increasingly important. What challenges and opportunities does this pose for workplaces and society? How do we organize workplaces in a way that strengthens the combined skills and capabilities of inter-generational workforce? What are the economic, health, and societal benefits of the new paradigm and what are the most important next steps? Call for the new social contract required for 100-year lives Alex Wynaendts, CEO and Chairman of the Executive Board, Aegon Camilla Cavendish, Baroness, Writer and Journalist, Senior Fellow, Harvard Kennedy School The changing world of work and labour markets in Europe from the point of view of ageing workers and work-life balance Katarina Ivanković Knežević, Director, European Commission EXPERT PANEL Vappu Taipale, Honorary President, International Society of Gerontechnology Axel Börsch-Supan, Director, Munich Center for the Economics of Ageing, Max Planck Institute for Social Law and Social Policy Jisella Dolan, Chief Advocacy Officer, Home Instead Senior Care Moderator Wiking Husberg, Ministerial Adviser on Occupational Safety and Health, Ministry of Social Affairs and Health, Finland	Alex Wynaendts CEO and Chairman of the Executive and Management Board of Aegon N.V. Camilla Cavendish Writer and Journalist, Senior Fellow Katarina Ivanković Knežević Director for Social Affairs in the General Directorate for Employment, Social affairs and Inclusion at the European Commission Vappu Taipale Professor, MD Axel Börsch-Supan, Ph.D. Director of the Munich Center for the Economics of Aging at the Max Plank Institute for Social Law and Social Policy Jisella Dolan Global Advocacy Officer for Home Instead Senior Care® Wiking Husberg Ministerial Adviser on Occupational Safety and Health of Ministry of Social Affairs and Health of Finland
	ACTION FOR THE SILVER ECONOMY
11:30 - 12:15	International Collaboration to Stop Alzheimer’s by 2025 As the disease near perfectly correlated with age, Alzheimer’s is a global pandemic in our era of longevity that demands global and cross-disciplinary collaborative solutions. What are the necessary innovations in Alzheimer’s and dementia treatment, prevention, and care that will help us stop the disease by 2025? This session is part of the CEOi/OECD/ADI Lausanne Dialogue Series. PANEL DISCUSSION: George Vradenburg, Convener, Global CEOi Initiative on Alzheimer’s Disease Kazumi Nishikawa, Director, Healthcare Industries Division, Ministry of Economy, Trade and Industry of Japan Phyllis Barkman Ferrell, Chief Commercial Services Officer, Eli Lilly and Company Moderator Anders Olauson, Honorary President, European Patients’ Forum and Chairman, Agrenska Foundation	George Vradenburg The Global CEO Initiative on Alzheimer’s Disease; Chairman and Co-Founder of UsAgainstAlzheimer’s Kazumi Nishikawa Director, Healthcare Industries Division, Ministry of Economy, Trade and Industry of Japan Phyllis Barkman Ferrell Chief Commercial Services Officer for Eli Lilly and Company Anders Olauson Honorary President, European Patients' Forum and Chairman, Agrenska Foundation
12:15 - 13:30	Lunch and Networking Break, Exhibition Floor Open
12:15 - 12:40	Side Event: Silver Economy Study Briefing The European Observatory on Health Systems and Policies will present the key findings of its new Silver Economy study. Welcome by Liisa-Maria Voipio-Pulkki, Director General, Ministry of Social Affairs and Health, Finland Presentation of the key findings of the study providing evidence for Silver policies Jonathan Cylus, Senior Economist, European Observatory on Health Systems and Policies Questions and answers Facilitator Tapani Piha, Special Adviser on Digital Health and Healthcare	Liisa-Maria Voipio-Pulkki Director General of Strategic Affairs & Chief Medical Officer, Ministry of Social Affairs and Health, Finland Dr. Jonathan Cylus Coordinator of the London Hubs of the European Observatory on Health Systems and Policies Tapani Piha Special Adviser, Former Head of Unit, European Commission
12:45 - 13:25	Side Event: Silver Innovation Silver Innovations for the Good Life of Older Adults How technology solutions (e.g. sensor-based services, robotics and AI) can support independent living at home – and what ethical aspects to consider. PANEL DISCUSSION Pentti Itkonen, Chief Executive Officer of The South Karelia Social and Health Care District in Finland (Eksote) Jaana Leikas, VTT Päivi Luna, Head of Welfare Financing, Finance Finland Sinikka Salo, Leader of Change, Ministry of Social Affairs and Health Moderator Kari Kohtamäki, Customer Account Lead, VTT The Intelligent Home on the Exhibition Floor demonstrates the solutions developed in Finland for living long at home.	Päivi Luna Head of Welfare Financing in Finance Finland (FFI) Sinikka Salo Leader of Change, Ministry of Social Affairs and Health, Finland Kari Kohtamäki Customer Account Lead, VTT
	ACTION FOR THE SILVER ECONOMY (CONT.)
13:30-14:20	Changing Market Needs and Your Aging Strategy For the first time in human history, there are one billion people – consumers – over 60. Yet products and services are still often targeted either to younger people or an outdated, ageist idea of the “old and infirm.” How can companies transform their business and market strategies to tap into the immense spending power of older consumers, recognizing their unique preferences, responsibilities, and needs? Developing products for the Silver Economy Sushant Trivedi, Senior Brand Manager, Gillette North America EXPERT DISCUSSION Ville Alijoki, Executive Producer of Yle Factual Web Development & Yle Learning Christoffer Forssell, Head of Localization and Accessibility Services at the Finnish Public Broadcasting Company Yle Britt Monti, Creative Leader Home Furnishing Range & Design, IKEA Moderator Michael W. Hodin, CEO, Global Coalition on Aging	Sushant Trivedi Senior Brand Manager at Gillette North America, Procter & Gamble Ville Alijoki Executive producer of Yle Factual Web Development & Yle Learning Christoffer Forssell Head of Localization and Accessibility Services at the Finnish Public Broadcasting Company Yle Britt Monti Creative Leader Home Furnishing Range & Design of IKEA of Sweden Michael W. Hodin, Ph.D. CEO of the Global Coalition on Aging and Managing Partner of the High Lantern Group
14:20-15:00	Reframing Aging: When Old Isn’t Old Anymore What happens when we stop fighting ageing and start embracing it? We can start to stamp out age discrimination and address self-inflicted and societal ageism, while seizing opportunities to foster healthy ageing across the life course. Together we can turn our longevity into a cause for celebration and impetus for innovation. What roles do pop culture, media, health and education, for example, play in tackling ageism? EXPERT DISCUSSION Tom Croce, Vice President, Global Advocacy Relations, Amgen Jane Shaw, Principal, Harris Manchester College, University of Oxford Alana Officer, Senior Health Adviser (Ageing and Health), World Health Organization Kirsi Pimiä, Non-Discrimination Ombudsman, Finland Moderator Aisling Ryan, Managing Partner, Global Consulting Principal at The Corporate Practice	Tom Croce Vice President of Global Advocacy Relations at Amgen Jane Shaw Principal of Harris Manchester College Alana Officer Senior Health Adviser (Ageing and Health) at World Health Organization Kirsi Pimiä Non-Discrimination Ombudsman Aisling Ryan Managing Partner and Global Consulting Principal at The Corporate Practice at WPP
15:00-15:30	Advocating the Next Steps for the Silver Policies The forthcoming Decade of Healthy Ageing calls on global leaders to advocate, communicate and take action towards a sustainable future by leveraging the Silver Economy. What steps will global leaders be taking now? Aino-Kaisa Pekonen, Minister of Social Affairs and Health, Finland Željko Plazonić, State Secretary of the Ministry of Health of the Republic of Croatia Jussi-Pekka Rantanen, Senior Producer, Yle News	Aino-Kaisa Pekonen Minister of Social Affairs and Health of Finland Željko Plazonić State Secretary of the Ministry of Health of the Republic of Croatia Jussi-Pekka Rantanen Senior Producer at Yle News

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