Sara Härmälä

Sara Härmälä is the Director of Upgraded, a non-governmental, nonprofit association for health and wellbeing startups and innovations. Upgraded’s goal is to help health and wellbeing startups and innovations succeed by helping them find relevant opportunities, connections and support, and also to help develop the ecosystem to the direction where startup innovations have an established role in the society as a source of health and wellbeing solutions.

Prior to Upgraded Sara worked in a growth company as a COO and acting MD, and she also has years of experience from different kinds of associations and leadership positions. She holds an MA from the University of Helsinki in Finnish and Scandinavian History and is currently working on her MBA in Service Design and Innovation.